Social Networks: Renew or Die

The transformation of the communication and information needs part of the users are also influencing many other industrial sectors, it could be said that it is a real social revolution and in this sense a lot have to see the social networks.

Today the user needs to comment, criticize and share the information more than ever, wants to participate actively and looks for bidirectional content.
The user has tried the new concept of participation, he liked it and will never do without more of it.

This is not a fad but a concept that may even have to settle, settle and evolve, but surely will be the basis of communication from now on.

For traditional companies, accustomed to leading their sectors, it is not easy to understand that the foundation on which social networks are based is listening.

The great complication for, for example, the traditional media is that social networks do not allow to enter a unidirectional monologo like the one they had become accustomed to. Consumers willing to passively perceive information are in the path of disappearance.

Social networks have enchanted the user with freedom, with this incredible ability to enable participation and collaboration, to be able to say when and how you want what you want, hence that is a model difficult to accept for world opinion leaders conventional.

So the game has changed and there are some new rules. In the near future will succeed the companies, sectors and brands that know how to adapt to the arrival of social networks and that, in addition to developing their online business model, know how to become platforms for conversation and the construction of content bidirectional.

The next five points could be set as a very basic summary of what the new social network rules consist of:

  • Listen. Read what is said about your brand, you and your company and, above all, keep it in mind when it comes to making decisions.
  • Participate. Create a strategy to respond to what is said so that it can be part of the conversation.
  • Assume. Understand criticism as part of the company’s learning process by saying goodbye to complacency.
  • Help. Social networks are a good tool to know the strengths and weaknesses of your brand, so try to help those who want to talk about you.
  • Adapt. Adapting the company to the new rules is almost obligatory, if it will not be difficult to achieve the objectives.

These basic points are neither more nor less than the bases of what we could call the company 2.0.

No doubt the short-term trends go through the unstoppable impact of the digital economy on all organizations and especially the Marketing and human resources departments.

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